Join us in our celebration. We are celebrating a big milestone for us and our online fitness business.
3 years ago it all started. We become personal trainers, discovered B-School and then created an online business. Which has changed over the years and we wanted to share with you how it all started as there is no overnight success.
When you read about people’s business successes there are a lot behind the scenes stuff that goes on (which we do our best at showing you on snapchat and IG stories). A lot of tears, long nights, early mornings, confusion, doubt…
Celebrating 3 years of running online business – purely fit life
Please share these video with your #girlboss friends to inspire them to keep going after their dreams. Building a business takes time.
When we first started sharing workouts back in March of 2013 with our first arm workout video we had no idea when we first posted that video it would eventually grow into a business.
We continued to share workout videos and recipes because we loved doing it. Along with sharing our personal health journeys here on the blog. As we grew and learned more we realized we could make a fitness business online to pursue our passion even more.
We learned a lot. Made a lot of mistakes. We had a deep passion and drive to inspire women to workout differently so we kept moving forward. Trying new things.
And through our own personal journey we realized there is so much more to changing your body than just workouts and food. That’s why we have expanded other parts of life here on the blog and added them into our online business programs. When something changes us we want that same thing for our clients.
Timeline of starting our business
June 2012 started purelytwins.com. Started off sharing our lives, what we eat, our skin and health issues and our workouts.
March 2013 posted our first workout video on youtube.
July 2013 started our first 3 month fitness program. It was a success and had over 60 ladies do it. When it was over they wanted more. So…
October 2013 we ran another 3 month set program. Again everyone loved it. So…
We had to figure out a way to make this work as the way we were doing things was time consuming and not very scaleable. We researched and learned about membership sites.
January 2014 our membership site was born — Purely Fit Life.
2014-2016 was all about trying, changing, squeaking, trying new things, trying again, etc. And just like how blog has changed over the years so has our business like we mentioned in the video. During this time we hired more coaches and bought more programs to help us grow our business. We went through 5 different membership site platforms.
Here we are going into our 4th year more inspired and motivated to keep going to grow our membership site even more. Our journey hasn’t been a huge overnight success. It’s been a lot of work. But we are so proud of what we have accomplished and love every client that has been with us.
We wanted to share this celebration with you because you’ve a part of it. THANK YOU FOR THAT!
We wanted to inspire other entrepreneurs to go after their dreams. Join me for FREE at the Digital Product Summit – Learn How Entrepreneurs Make & Sell Successful Digital Products
Whatever your dream might be – go after it.
We are so excited to continue this entrepreneurial journey with you. Thanks for being part of our journey and being a supportive. It means the world to us.
We have so many ideas moving forward and excited for what the future has in store for us. And for you.
See more of our online business tips here.
THANK you so much for all the support, love and patience #fitsoulbosses
UPDATE: We have rebranded: We closed Purely Fit Life and revamped it into Intentionally Built
Lori and Michelle
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