Hey fellow dreamer and doer!
For those that are new to our Pluggedin online business series – HI! This series is a different side of Purely Twins! We share more with you on why we do things and how we do things for our business and blog that you can apply to your business or blog. We believe in helping and supporting one another to help each other succeed! Women empowering women.
You are putting all this effort into creating amazing free content for your blog, social media and business. Putting in tons of time and energy. You’re having fun and it feels good but when you share your stuff out into the world it feels like no one is there. You’re lucky to get one or two comments. Nobody seems to even care.
You ask yourself is anyone even reading??
No response happens. Or at least not the response you were hoping for as you know how great the value you just provided.
We feel your frustration. Those feelings are totally understandable.
You feel like you are invisible – especially after putting in so much effort.
Do you have silent blog followers or invisible fans on social media?
One thing we have learned from our experience and learning from other business coaches is that just because certain people in your audience aren’t commenting, sharing, liking ,etc that you hoped for .. doesn’t mean they’re not loving you (or what you have to share or even buy from you).
We like to call those readers the people who silently love and adore you.
Your silent lover is reading your stuff and really LOVING it. They just aren’t doing anything else but reading and loving it.
Your actual audience size is four times larger per post than what you think.
The 1% Rule, also known as the 90-9-1 Rule.
- 1 percent of users are creators
- 9 percent of users are commenters
- 90 percent of users are observers
Pretty interesting right?
Things to think about – your silent admirer might be:
- Introverted or shy – they want to stay out of the spotlight, like privacy
- Extremely busy
- They don’t like chaos so stick to just you
- They might not have social media accounts – not everyone is into social media or uses it for different reasons
- Like to think about what you shared on their own time and way
- Like what you say but not mentally ready themselves to admit they do the same thing
- They are just curious about what you have to say but don’t want to interact with you
Just know that you might have a lot of silent lovers reading your stuff. Respect their behavior. They like their privacy and that’s okay.
Just because you have some doesn’t mean you aren’t worthy or you aren’t creating great value.
Maybe they are the ones that email you to keep their privacy.
Everyone reads blogs or follows businesses for different reasons.
Just keep doing your thing.
This was a huge mindset shift we have been working on these past few years. We aren’t a blog where we get hundreds of comments and at the beginning it took a huge toll on our self-confidence. We felt like no one liked us since we didn’t get tons of comments, etc.
But we kept going. We kept blogging. We know we will always have our silent lovers and our true tribe that shares and comments. We adore those people but we also adore our silent admirers. We broke away from the feeling of numbers equals our self-worth. Numbers have nothing to do with how worthy you are. Remember that.
We also realized that some people just aren’t ready to publicly make a statement (liking, commenting or sharing your stuff). This doesn’t mean they are not reading; they just aren’t ready to be bold in their decisions.
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